On-Site Optimization (SEO)

It Starts Right Here

Optimization may thought of in many different ways. One way to consider optimization is to separate it into two categories offsite and onsite. Offsite optimization takes a certain amount of extra labor than onsite optimization does due to the fact that it focuses on elements that are spread across the web. However, this does not mean that you can’€™t plant offsite links using appropriate anchors using articles, press releases, commenting on blogs, posting on forums and utilizing social bookmarking. But optimization first starts onsite. Your site must initially be optimized properly before outside sources can be utilized fully.

Onsite Basics

There are six general ways in which onsite optimization can be expressed. JM Hall Consulting ably uses all of these factors in a highly detailed manner.


Page Title,  URL,  Meta Description,  Code Structure,  Alt Attributes,  Content, Each of these elements is important for onsite optimization. The page title needs to use keywords appropriately and be succinct. URLs can be a problematic in rankings unless they are properly optimized. The meta description of the page needs to include keywords, be appropriately descriptive and key on specific concepts when describing page content. This meta description will usually show up in search engine results and can really be a major factor in getting people to click on the link to your site. Sites utilize HTML codes in the creation of headings and subheadings. These can be used for optimization when specific words are used within the headings and subheadings as can the alt attributes that are used to describe pictures onsite. With the correct descriptors in place, search engines will pick up on the photos relevance in the search. Finally, the content, which most people think about when onsite optimization is considered, must certainly be properly written with keywords used in various ways and a certain percentage of the time. However, this is not as simple as it sounds. Many people think that if a page needs to have a keyword density of 3% and the body of the content is 500 words long that it then needs the word or phrase used 15 times. This is not the case. Using the phrase in the page title, the meta description, the primary heading and a subheading lowers the number of times it should be used in the content. In fact, using the keyword in the primary heading and in other ways carries a lot more weight than when it’€™s used in the body of the content. As another example, if the keyword is used in alt attributes, this too lowers the number of times it should be used in the main content section. Balance is key in onsite optimization.

Too Much or Too Little?

JM Hall Consulting will ably ensure your pages are using the right keywords to attract high rankings and that proper onsite optimization techniques are utilized to make your website search engine friendly. With JM Hall Consulting, you won’t run into trouble with keyword stuffing, which can get you much lower rankings and even lead to penalties from search engines. Once we know what your page looks like and consider the optimization options we’€™ll be able to craft all elements in a balanced manner that will attract the attention that you desire.

Taking Control

Too many companies allow the Internet to control them rather than taking control of their destiny on it. Web 2.0 is a very friendly place to sites that use proper onsite optimization techniques. JM Hall Consulting has the knowledge, skill and talent to make sure that you get the highest rankings possible when certain searches are made and, at the same time, we can ably create a natural balance between your use of keywords and the copy on your page, making it informative, interesting and a pleasure to read. Contact us today to optimize your pages and your chances of being top-ranked on major search engines.

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